As they journeyed across North America's diverse terrains, Stella and her friends felt a void — the absence of Asian grocery stores that felt like home. Without a car and faced with the crisp bite of Canadian winters, even a simple grocery run became an expedition. Their hearts' deepest craving? The reassuring taste of authentic Asian flavors. And though Asian markets dotted the landscape, they often found them lacking in diversity, offering limited choices with premium price tags, and rarely refreshing their product lines. On a trip to Ottawa, despite the familiarity she could feel when she visited an Asian market, a friend couldn't help but note, "It's almost always the same stuff, right? I just wish they'd surprise us with some fresh choices once in a while." However, in the comforting embrace of a backpacker’s hostel, as Stella shared tales with travelers spanning Vancouver to Boston, a silver lining emerged. Over mugs of piping hot tea, a sense of camaraderie unfurled — their shared narratives, though spread across cities, sang the same tune. Their experiences, their cravings, and their stories painted a larger picture of unity, reminding them that in this grand tapestry of North America, they weren’t alone in their journey.

For many young Asian immigrants to North America, like Stella, life becomes a beautiful dance between the old and the new. The vibrant rhythm of North American dishes in one hand and the soulful tunes of timeless Asian recipes in the other. These flavors are more than just food; they're heirlooms, reminders of cozy kitchens and family feasts. Like many of her peers, Stella envisions intertwining these memories into her new narrative. Reflecting, she'd often say, "A shotengai was more than a market; it was my first step into the wholesome heart of Japan." And this very essence is what we, as a brand, aim to embody: "Your gateway to a healthy Japanese lifestyle." It's an invitation to all, a gentle nod to the beauty of blending cultures.