From Curiosity to Craftsmanship
Shotengai was born in Hong Kong — a city that blends East and West, old and new, tradition and ambition. Our journey began not with watches, but with curiosity.
In our early days, we curated Japanese snack boxes, bringing authentic flavors and cultural experiences from Japan to people around the world. Traveling across Japan to discover these products opened our eyes to something far more enduring than taste — a deep respect for craftsmanship, heritage, and authenticity.
It was during these travels that we discovered Japan’s vast and meticulous pre-owned luxury market, a hidden world where timepieces are cherished, preserved, and passed down with care. Hong Kong, with its position as Asia’s second-largest vintage market, shared the same passion for precision and legacy.
That realization changed everything.
Our Evolution
We decided to shift our mission — from sharing delightful snacks to sharing timeless craftsmanship. Today, Shotengai stands as Asia’s most dedicated pre-owned Rolex platform, connecting collectors and enthusiasts across continents with authentic, expertly verified timepieces.
Every Rolex we handle tells a story — of engineering excellence, human artistry, and enduring value. We see ourselves not as merchants, but as curators of history, ensuring that each piece we present continues its journey in the right hands.
Our team is composed of seasoned watch specialists, experienced authenticators, and passionate collectors who understand the emotional and financial significance of a fine timepiece. From Hong Kong to Tokyo, we work directly with trusted sources, employing rigorous inspection standards that guarantee every Rolex on our platform is authentic, certified, and worthy of your trust.
Our Mission
Our mission is simple yet profound:
To preserve authenticity, celebrate heritage, and make Asian excellence accessible to the world.
At Shotengai, we believe that pre-owned luxury is not about secondhand — it’s about second life. It’s about connecting stories across time, generations, and borders. We aim to make the process of buying a pre-owned Rolex as transparent, secure, and emotionally meaningful as owning one should be.
We are building more than a marketplace — we’re building a community of trust, where every collector can find confidence, and every watch finds its next chapter.
Our Philosophy
Our name, Shotengai (商店街), means “market street” in Japanese — a place where people come together to discover, connect, and trade with integrity. That spirit defines everything we do.
Authenticity First: Every watch undergoes expert verification before listing.
Transparency Always: Clear origins, accurate descriptions, and honest pricing.
Community Focus: We foster genuine relationships — not transactions.
East Meets West: We bring together Japanese precision, Hong Kong’s dynamism, and global trust.